Birla Digital Fashion invests Rs 75 cr in Wrogn

Aditya Birla Digital Fashion Ventures Ltd has invested Rs 75 crore in men's wear brand Wrogn, increasing its stake to 32.84%. This follows a Rs 125 crore investment by TMRW House of Brands. Wrogn, targeting men aged 18-30 with bold, casual clothing, saw a revenue decline to Rs 243 crore last fiscal year.
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