The All India Consumer Products Distributors Federation (AICPDF) has urged FMCG companies to monitor the impact of deep discounting by quick commerce firms on brand value. AICPDF claims these practices harm distributors and retailers, and has sought intervention from the Competition Commission to investigate alleged anti-competitive behavior by platforms like Blinkit, Zepto, and Swiggy's Instamart. Read The Rest at :
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