YouTube India's culture and trends report revealed that 83% of Gen Zs are creators, indicating a shift towards democratisation of content creation in India. 91% of Gen Z fans engaged in fan-related activities. The report highlighted that 93% of Gen Z fans use YouTube weekly to consume content about their fandoms, while also emphasising the platform's efforts to empower creators and fans through features like Super Chats and Channel Memberships. Read The Rest at :
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