I&B Ministry calls for self-declaration before ad release

The ministry has introduced a new feature on its Broadcast Seva portal for TV and radio ads and on PCI's portal for print and digital ads, which will allow advertisers and their agencies to submit a certificate signed by an authorised representative. While directing all broadcasters, publishers, and advertisers to follow the directive diligently, the MIB said that the portal will be activated on June 4.
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