Tequila, once a party staple involving a lick of salt, a shot, and a lime wedge, is evolving. It's now sipped neat, on the rocks, with soda, or in diverse cocktails, becoming India's fastest-growing alcohol segment. Sales nearly doubled to 123,000 cases in the last year and have more than tripled since 2019, driven by changing drinking habits and new product launches. Read The Rest at :
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