The market share of RuPay cards is expected to improve soon as banks implement the recent Reserve Bank of India (RBI) directive, offering customers the option to choose card networks among Visa, Mastercard, or RuPay. The move, effective October 2024, aims to promote a domestic card, protect consumers, and accelerate RuPay's acceptance, potentially impacting card issuers' earnings due to lower fees and limited international acceptance. Read The Rest at :
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