The consumer affairs ministry's guidelines advise celebrities and influencers to review and satisfy themselves that the advertiser is in a position to substantiate the claims made in ads, and recommends that the endorser use the product or service. Failure to disclose any material connection with the products being endorsed, or non-compliance with the Consumer Protection Act 2019, would make such violators liable for strict action under the Consumer Protection Act, the guidelines state. Read The Rest at :
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