Industry sources have attributed subdued interest in IPL title sponsorship rights to the right-to-match clause which had confused many prospective bidders. BCCI had also recommended bidders apply for 84 and 94 matches at base prices of Rs 375 crore and Rs 400 crore, respectively. Experts say that the IPL title rights holder will have to pay a sponsorship fee based on their bid amount for 84 and 94 games. Read The Rest at :
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