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Jaguar Fashion Week, cars are so passe?

By Economic Times - 8 hours ago
Jaguar released a peculiar ad campaign for its relaunch as an all-electric, ultra-luxury brand. The ad features models in Miami Fashion Week couture, with no cars in sight, leaving viewers confused about what is being sold. While aiming for a unique approach, the ad's abstract nature has sparked questions about its effectiveness in generating interest in the brand's vehicles.

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