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Ghee's 'dropsy scare' moment? Will the Tirupati Laddoo scandal change consumer habits?

By Economic Times - 2 months ago
Changing consumer food habits is challenging, especially moving from unbranded to branded products. The dropsy scare in 1998 boosted refined cooking oil brands. Now, the Tirupati laddoo ghee scandal may prompt consumers to reconsider their ghee choices, potentially benefiting branded ghee products. Amul's timely ad highlights this opportunity.

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