Section

Heart over head over heels: Why brands should balance data insights with emotional resonance

By Economic Times - 2 months ago
The article discusses the balance between data-driven marketing and emotional resonance in advertising, particularly during India's IPL season. It highlights the importance of combining data insights with creativity to craft impactful campaigns. The piece also emphasises the role of diversity and human intuition in creating emotionally connected content that resonates with audiences.

Disclaimer : Mymoneytimes implements extreme caution and care in collecting data before publication. Mymoneytimes does not liable for the adequacy, accuracy or completeness of any given information. Hence we are not liable for any kind of direct or indirect loss caused by the use of such information.