The Government of India is advocating for self-regulation in online content creation, aiming to bridge the regulatory gap between legacy and digital platforms. As the majority of information consumption now occurs online, aligning the treatment of freedom of expression across offline and online mediums is crucial. The challenge lies in distinguishing between personal opinion and profit-driven broadcasts, with the latter requiring stricter accountability. However, self-regulation on a large scale faces potential breakdowns, risking government overreach. A continuous dialogue with content creators and platforms is essential to establish workable regulations that protect freedom of expression while ensuring accountability.