Hiring by India-based global capability centres (GCCs) of multinational technology companies has overtaken that by domestic IT service providers. This shift marks a change in demand for Indian tech workers, from providing all-round IT and back-office support to working on frontier technologies such as AI. It aligns with the view that India is a key market for deploying innovative solutions and creating them. Big Tech uses GCCs to leverage talent, cost, and efficiency to develop new products and support strategy.
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