India's telecom companies, including Reliance Jio, Bharti Airtel, and Vodafone Idea, are increasing tariffs to boost revenue and fund network expansion, following a lifeline from the Government of India for spectrum purchase. Despite high spectrum prices and fierce competition, recent price hikes signal industry recovery and a shift towards sustainable growth. The focus is now on transitioning subscribers to 4G and preparing for the game-changing 5G era to support India's digital development.
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