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Bundling is back, in the streaming era

By Economic Times - 6 months ago
This passes on the cost of producing low revenue-generating TV programming on to viewers by pitching a bouquet instead of individual channels that stand on their own in terms of pricing. It's less competitive, and invites the scrutiny of broadcast regulators working to improve consumer choice. The new JV, called Venu Sports, is naturally undergoing antitrust evaluation before services come on stream.

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