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EC: Surrogate advertising tactics spill over into political campaigns

By Economic Times - 4 weeks ago
Surrogate advertising, used to promote banned products indirectly, is now seen in political campaigns. Recently, West Bengal's opposition leader hinted at a disruptive event using the word "bomb," which could be misconstrued given the region's history of violence. Similarly, the Indian Prime Minister highlighted a past statement by a former PM about resource distribution, potentially misrepresenting the intent. These instances underscore the need for caution in political rhetoric, especially during elections, to prevent misinterpretation and maintain peace.

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