Indian social media influencer Chandni Bhagat, known for her devotional content, has now integrated politics into her Instagram posts. She is among many influencers mobilized by political parties ahead of elections to engage India's online youth. Bhagat, with over 200,000 followers, has been promoting the ruling Bharatiya Janata Party (BJP) and its initiatives. Political parties in India are tapping into the vast reach of social media influencers to spread their messages and engage with voters, particularly the younger demographic.
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