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'Unverifiable' is the latest biz buzzword

By Economic Times - 8 months ago
Selling a 'box of happiness', for instance, shouldn't be too hard if one provides the box with decent wrapping. That the box would be visibly empty will add to its mystique - indeed, value. Or the other way around - making it suitably expensive can be confirmation that it holds something as expensive as happiness. Then there can be 'brain enhancer' in syrupy form.

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