Netflix's and Zee Studios' decision to pull down the Tamil film, Annapoorani: The Goddess of Food, is a good case study. At the time of its theatrical release, Annapoorani was not widely marketed across the country. Which is why critiques emanated almost entirely from south Indian reviewers and viewers who, as it happens, are accustomed to filmmakers continuing to question conservative values despite the rightwing backlash they face. The southern ecosystem, therefore, dissected Annapoorani's politics and cinematic worth, and that was that.