The event, which took place on Saturday night through a livestream by Cebu Pacific, celebrated the top attractions of the Philippines for 2025.
Projected onto the world's tallest building, the show captured the warmth and smiles of Filipinos alongside the natural beauty of the Philippines, including the world-famous beaches of Boracay, Palawan, and Cebu, Mayon Volcano in Legazpi, the Chocolate Hills in Bohol, and Mt. Apo in Davao.
"We're proud to share a piece of home on such a grand stage," said Xander Lao, CEB president and Chief Commercial Officer. "This is a celebration of Philippine pride and an invitation for travelers to connect with the unique beauty, culture, and warmth that our country offers."
The carrier's campaign aimed to encourage travelers worldwide to explore the beauty of the Philippines and provide Filipinos in the United Arab Emirates with a sense of nostalgia for their homeland.
In order to make this opportunity more accessible to a greater number of passengers, CEB said it has introduced a special promotion on seats from November 22 to 30, 2024.
Passengers from major international hubs - including Hong Kong, Singapore, South Korea, Australia, and the Middle East - can now book discounted flights to the Philippines for travel in early 2025.