UNIONBANK, a pioneer in digital banking, shared insights on transforming customer experience through AI at the 9th Digital Congress (DigiCon) in October 2024 at Newport Performing Arts Theatre, Metro Manila.

Hosted by the Digital Marketing Association of the Philippines (DMAP), this year's DigiCon, themed "Revolution," gathered industry leaders and innovators to explore technology's role in reshaping marketing and customer experience.

UnionBank Senior EVP Ana Delgado delivered the keynote "AI to Fly: Changing the Way We Bank in an AI-Driven World," highlighting the bank's commitment to hyperpersonalized banking for its 15 million customers. "Our goal is to leverage technology to create meaningful interactions that enhance customer experiences," Delgado said.

She reframed AI as assistive intelligence, emphasizing its value in supporting decision-making rather than replacing human involvement. "The true value of AI lies in how we leverage it to deliver meaningful customer experiences across industries," she said.

DigiCon featured discussions on emerging trends, AI's impact on customer engagement and digital transformation strategies, underscoring the need for businesses to adapt to the evolving landscape.

UnionBank of the Philippines is regulated by the Bangko Sentral ng Pilipinas. For more information, visit www.unionbankph.com or follow UnionBank on Facebook, Instagram, X and YouTube.