EXCITING news for LEGO fans! The LEGO Group, in partnership with Ban Kee Trading Inc., announces the opening of a new LEGO Certified Store in Ayala Malls Manila Bay. The new store opened on October 26 and is designed to encourage families and LEGO fans to create unforgettable memories through hands-on play opportunities.

The grand opening will celebrate Pinoy pride, showcasing the vibrant Filipino culture through creative play. Speaking about the new store, Justin Bautista, Sales and Marketing Manager at Ban Kee Trading, Inc. shared, "We wanted to incorporate what makes our Filipino culture unique into the in-store experience. Filipinos value strong family bonds and a sense of community, so we've infused these elements into the store experience and created an environment that feels welcoming and familiar to Filipino LEGO fans. Ultimately, we want our guests to build not just bricks, but also memories that reflect our identity."

LEGO Certified Store Manila Bay is home to exciting firsts and exclusive offerings. Here are what guests can expect:

The new store is launching the LEGO Passport, an exclusive first for the Philippines! This unique program invites fans from all over the world to collect unique stamps from various LEGO stores.

The best part? It's FREE. Simply follow LEGO Certified Store PH and Ban Kee Bricks' official social media pages, snap a selfie at the store, and share it using the official hashtags. But don't wait too long – this limited-edition passport is only available at this store for two weeks from October 26 to November 8. After November 8, it will be available in other LCS stores.

As you stroll through the store, you will be greeted by the stunning LEGO Graphics Mural Wall. This mural pays homage to the nation's history and identity, featuring iconic landmarks like the majestic Mt. Mayon Volcano and the famous Lion Head of Baguio, alongside cultural symbols such as the Barong Tagalog and the regal Philippine Eagle. Each piece reflects the rich heritage of the country, inviting Filipino guests to connect with their cultural roots.

Another first you'll find is the exclusive 3D model of the Mamang Sorbetero and his iconic Philippine ice cream cart. This perfectly sized and meticulously designed model captures the vibrant Filipino street life.

Drop by the LEGO Certified Store Manila Bay on October 26 and get your exclusive LEGO passport stamped! To learn more, check out www.bankeebricks.ph and follow the LEGO Certified Store on Facebook and Instagram.