Step into a festive wonderland, where every corner is stacked with the finest selections from international brands, without leaving Metro Manila as Rustan's dresses up for Christmas. From its window displays to cheerful interior, the department store promises to bring the spirit of wonder, joy, hope, kindness, charity, love, warmth, and gratitude throughout the holiday season.

For decades, Rustan's has been a holiday destination for Filipinos — from picking out gifts or simply enjoying the ambiance together in the marvelously festooned space.

This holiday season, Rustan's continued to showcase its wonderful offerings beginning with the unveiling ceremony of Rustan's Christmas-themed window display. This tradition, which dates back to the 1980s, has become a Christmas hallmark. While it creatively brings many of its featured brands to the forefront, the window display also spreads the holiday spirit to every passerby, leaving them with a simple yet profound joy — that is, the magic of Christmas.

This year, the window display playfully depicts Santa's journey, showcasing his preparations in the workshop and culminating in the joyous act of delivering gifts to children in the community.

What makes this year's concept unique is its modern interpretation of the folkloric tale. For instance, instead of a sleigh, Santa is seen driving a beautiful vintage car loaded with gifts, which Old Saint Nick drives into town while Mrs. Claus is seen zipping through town on a Vespa.

Other familiar characters also make an appearance including a reindeer and a bear driving a Volkswagen van loaded with gifts making this Christmas a whimsical treat to remember.

The stunning façade features Giant Christmas Ornaments that highlights the spectacle patrons encounter when they step into the illustrious store, inviting them to embrace the holiday spirit in a truly enchanting way.

On launch day, guests were guided through Rustan's Makati, complete with an immersive theatre experience.

Each floor hosted a variety of activities. On the first floor, guests in the Beauty section can sample cacao at Santa's Chocolate Corner or take home flowers from Rustan's Floret, while those in the Men's section can engage in branded activities and savor spirits at the cocktail tasting booth.

The second floor features the Women's section, where guests can browse a curated collection of occasion wear while enjoying festive bubbly and interact with women's fashion designers such as Rosbert Villar, Yoya, Joyce Makitalo, Jim Weaver, and Puey Quinones.

Families at the Kids section on the third floor can take pictures with Santa and enjoy unlimited train rides, fun games, free coffee (for parents), and personalization services.

On the fourth floor, the Home section offers decor inspiration through holiday tablescapes, food sampling by My Happy Home Cafe, as well as the chance to win amazing prizes at the Spin the Wheel.

Finally, the fifth floor leads guests to the Candy Shop and the Gingerbread House. Items purchased can also be personalized at the gift concierge, adding a unique touch to every present.

At the launch event, the immersive theater experience included the Mandaluyong Children's Choir and the Pundaquit Virtuosi orchestra performing on the third and fifth floors, respectively; and musical theater star Arman Ferrer singing a heartwarming song; and he Naughty Pandas

The program culminated on the fifth level with a heartwarming song number by This was followed by a shopping party accompanied by live music by t.

This celebration will also extend at all Rustan's locations, including Shangri-La, Alabang, Gateway, and Cebu complete with exciting offers, sales and activities to beckon the holiday spirit across all branches.

All in all, Rustan's enchanting celebration awakens the true spirit of Christmas, inspiring guests with the magic of the season, creating lasting memories to cherish with loved ones.