FOR many adults, moderate alcohol consumption is a key part of social life.

In the Philippines, the Legal Purchase Age (LPA) is 18, and guidelines by the Food and Nutrition Research Institute help LPA consumers make informed choices for a healthy lifestyle.

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The Philippine Standards Coalition (PSC) aims to promote responsible alcohol practices, focusing on reducing harmful consumption, regulating sales and supporting moderate drinking.

The PSC, founded by the Asia-Pacific International Spirits & Wines Alliance, Alcoholic Beverages Alliance of the Philippines Inc., and Philippine Association of Sari-Sari Store and Carinderia Owners (Pasco), advocates a balanced approach involving self-regulation alongside government oversight.

The coalition supports the Philippines' goal to align with the UN's Sustainable Development Goal 3.5, aiming for a 10 percent reduction in harmful alcohol use by 2025.

The media launch of PSC last Oct. 25 at Dusit Thani Manila in Makati City brought together public and private stakeholders to discuss how industry players, including Pasco, can contribute to public health.

Pasco, representing small-scale sari-sari stores and carinderias, plays a crucial role in communities by offering affordable essentials, while supporting its members through advocacy, training and government partnerships. This coalition aims to create a responsible drinking culture, with Pasco as a vital partner in promoting health-focused industry standards.