BINGOPLUS celebrated the MassKara Festival in Bacolod City, known as the City of Smiles, on Oct. 20, 2024. Famous for its vibrant masks, the festival continued to bring joy and color to the city every October.

BingoPlus set up booths at the Bacolod City Government Center, offering activities such as Bingo Rush, Super Ace and Pinoy Drop Ball. The ArenaPlus booth also attracted sports fans, and the event featured free food, drinks and feng shui booths.

The live stream of the event reached audiences across Facebook, X, YouTube and the BingoPlus app.

Produced in partnership with Cornerstone Entertainment, the music festival featured P-pop groups G22, VXON and YML along with lively performances by KZ Tandingan and TJ Monterde. BingoPlus endorser Piolo Pascual also performed, praising the brand's community initiatives.

BingoPlus Foundation introduced its beneficiaries, including the Cadiz Public Library, the City of Kabankalan and the Valladolid District Hospital with donations totaling P3 million. BingoPlus also awarded P1 million to eight winners of its mask campaign.

Despite the heavy rain, the festival continued with a performance by local band Franco. Earlier, BingoPlus hosted a motorcade and fun run, cementing its role as the leading entertainment platform in the country.