NOVELLINO Wines founder and CEO Vicente "Nonoy" Quimbo's mission is to fulfill the aspirations of the Filipino.

This led him to venturing into wine making business, launching Novellino Wines in 1999.

Today, the wine brand has become a household name clinching a market share of 41.6 percent in the light grape wine category in 2023.

"Before, people would buy any kind of drink during the season – beer, whiskey, imported wines. Now, Christmas isn't Christmas for most families unless there's Novellino on the table," Quimbo shared.

The wine brand has become part of Pinoy lifestyle, a brand of choice at any given occasion of whatever reason and season. Novellino has changed the culture in wine drinking: that it is not only during big occasions like Christmas but also in small gatherings – deepening bonds and ties between friends and families.

Significantly, the brand has made winemaking, drinking and appreciation part of the growing cultural movement in the Philippines.

Together with his whole family, Quimbo shared the milestones of the family-owned business during the company's silver anniversary celebrations held at its 1.3 hectare winery in Calamba, Laguna on October 17.

His two sons – Director and Chief Strategy Officer Carlos Quimbo and President and General Manager Chris Quimbo – highlighted the success of the wine brand for the past 25 years.

From sourcing out of grapes to blending, winemaking, bottling, labeling to distribution, the company elevates its winery by investing in new, state-of-the-art equipment and infrastructure to increase production and capacity.

All the upgrades are complemented with revolutionary wastewater disposal solutions and renewable energy.

To date, Novellino has 17 wines and counting with the Filipinos in mind.

This Pinoy wine brand has consistently pursued excellence and achieved milestones making it synonymously a national pride.

Novellino Wines is ready to conquer the global market as it continuously writes in the world history of winemaking in the next 25 years and beyond.

"We take pride in the workmanship and craftsmanship involved behind every Novellino bottle. A big toast to Novellino!" Quimbo said during the ceremonial toast capping off the event.