Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate (formerly Century Textiles and Industries) today announced that Birla Trimaya Phase II - The Park, has sold almost 95% of its inventory within 24 hours of its launch achieving an approximate booking value of about Rs 600 crore. This sales success follows the record-breaking performance of Phase I of Birla Trimaya, which secured approximately Rs 500 crore in bookings within just 36 hours of its launch. Overall, the cumulative booking value achieved till date is approx. Rs 1,100 crore and the project is anticipated to generate a revenue potential of around Rs 3,000 crore across the entire 52 acre development.
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