THE Department of Tourism (DoT) introduced the Marhaba Boracay, a distinctive Muslim-friendly cove for families and travelers, as part of the agency's long-standing commitment to include halal tourism portfolio on the Boracay Island on Tuesday. Marhaba Boracay was initiated by the local government unit of Malay (LGU-Malay) and the DoT, in partnership with Megaworld Hotels and Resorts, and is located in the cove area of Boracay's Newcoast private beach. Tourism Secretary Christina Garcia Frasco commended the stakeholders' joint efforts that made the initiative possible, emphasizing the project's importance in promoting sustainable and inclusive tourism, and strengthening the standing of major destinations such as Boracay Island on the global tourism market. "We have mounted several international campaigns and partnerships where Boracay remains a highlight of the Philippines tourism narrative, attracting millions of visitors each year who are drawn to its pristine beaches, lively community and a promise of unforgettable experiences," said Frasco. "Beyond its natural beauty, Boracay's true allure lies in the exceptional hospitality that they offer," she added. The Marhaba Cove, which is based after other existing Muslim-friendly beaches in tourist areas such as the Maldives and Thailand, spans approximately 850 square meters and is designed as a special-use area for Muslim travelers and families while keeping Islamic laws in consideration. "Marhaba represents our dedication to ensuring that all travelers, regardless of faith, can enjoy the world-renowned shores of Boracay," Frasco said. "Our efforts in the Halal tourism portfolio are just beginning, and with the continued support from all of you, our partners, we envision that the Philippines will not only emerge but thrive as a Halal and Muslim-friendly destination," she added. Leading the ribbon-cutting ceremonies with Secretary Frasco were distinguished members of the diplomatic corps including Ambassador of Malaysia to the Philippines Dato Abdul Malik Melvin Castelino and Ambassador of Brunei Darussalam to the Philippines Megawati Dato Paduka Haji Manan.