GLOBAL private and secure messaging and calls company Rakuten Viber has announced the launch of Delete Without a Trace, a highly anticipated feature allowing Viber Plus premium users to inconspicuously unsend their messages, regardless of whether recipients have already read them.

The launch comes in response to high demand from users, who were by far most eager to receive this feature from a list of other potential offerings, according to polling in six key markets.

Delete Without a Trace is exclusively available to users of Viber Plus, the ad-free premium subscription service that gives more ways to customize and enjoy communication, boasting verification badges, unlimited sticker access, live support and other benefits.

The standout feature so far, used by more than 72 percent of the community, is Invisible Mode, which lets users appear offline and pre-screen messages without displaying a read receipt, underscoring their deep value of privacy. Delete Without a Trace will now enhance their privacy options by enabling them to quickly and quietly undo their digital chat print.

"Viber Plus is our commitment to providing users with a user experience that's not just functional but also fun and secure. We will continue to incorporate user feedback to build out fan-favorite features — as we have with Invisible Mode — to maintain customer satisfaction and easy chatting," Rakuten Viber CEO Ofir Eyal said.

Since January of this year, Rakuten Viber has noted a 170-percent increase in Viber Plus subscribers. Its exclusive features and content are available in 100 countries to Viber's millions of users.