DUBBED SM Green Finds x Zarah Juan's The Tarp Project, used tarpaulins from SM Store are collected, repurposed and given new life. This aligns with the principles of a circular economy, which emphasizes the importance of reusing and recycling materials to minimize waste and lower the environmental impact of SM Store.

For its initial circular project, SM Store is repurposing used tarpaulins that could have ended up in landfills, posing threats to soil and water bodies.

When collected, the persons deprived of liberty in Quezon City will be tasked with the cleaning and cutting of the tarpaulins. The printing and assembly of bags will be done by local bag artisans in Bulacan.

Filipina designer and circularity advocate Zarah Juan says it is a privilege for her to collaborate with SM Store to help promote circularity and green living among Filipino shoppers.

In crafting the design, Juan takes into consideration, functionality, practicality and production efficiency.

"Moreover, I prioritized ensuring that the colors and prints transcend fleeting trends, aiming for enduring appeal and longevity, a reflection of the bag's overarching purpose," Juan says.

Proceeds from the sale of SM Green Finds x Zarah Juan's The Tarp Project will be donated to SM Foundation's youth and education projects, advocating a cycle of empowerment and social impact.

The Zarah Juan line of tote bags are available for straight purchase at SM Store Makati, SM Store Aura and select Kultura stores.