FAST-CASUAL restaurant chain Kenny Rogers Roasters bagged five trophies at the Marketing Excellence Awards (MEA) 2024 held at the Shangri-La Fort on Aug. 15, 2024.

Three campaigns were at the center of this year's haul, solidifying Kenny Rogers Roasters as the leader in the competitive Filipino food market.

The brand set a standard in the culinary and OOH landscape with its 3D billboard along EDSA, earning the brand Gold for Excellence in Out-of-Home Advertising.

The Solo Love Club campaign challenged the narrative around Valentine's Day and pushed for the celebration of solo diners at the peak of a season traditionally reserved for couples. Given its success in embracing the ever-changing lifestyle of its younger audience, the campaign won Silver in Excellence in Omnichannel, and Bronze in Excellence in Advertising.

In the online foodie space, The Great Garlic Roast did not just launch a product, it established a deeper connection with the consumers by engaging the Filipino online community and utilizing in-store experience.

For this year's strong showing, Marketing Director Lorent Adrias was awarded Marketing Leader of the Year.

Despite the challenges posed by the pandemic, Adrias successfully increased the brand's market share and improved overall business performance.

MEA is a prestigious event that recognizes outstanding achievements in marketing. It celebrates the best and brightest minds in the industry, showcasing innovative campaigns, effective strategies and remarkable talents.

Watch out for the innovations and healthy offerings of Kenny Rogers Roasters' by following its official pages: @KennyRogersPH on Facebook, @kennyrogersph on Instagram, Youtube (https://www.youtube.com/c/KennyRogersRoasters) and Tiktok @kennyrogersph.