AND Financing Corp. (AFC), doing business under the name and style of etomo, a consumer finance company in the Philippines, announced the capital alliance with Marubeni Corp. (Marubeni), a major Japanese trading and investment business conglomerate; Premium Group Co. Ltd. (Premium Group), an integrated car service provider listed in Japan; and AND Global Pte. Ltd. (AND Global), a financial technology (fintech) start-up in Singapore.

This alliance aimed to strengthen AFC's position in the rapidly evolving Philippine consumer finance market.

AFC was established in 2018 as a subsidiary of AND Global with its online lending platform (OLP) under the brand name LendPinoy. Since then, the company engaged in the microloan business by leveraging AND Global's fintech solutions and mobile-based microloan expertise in the global market.

With the rapid expansion of domestic consumption, driven by the middle-income class of financial consumers, AFC differentiated itself by offering longer-term and multipurpose personal loans to respond to the consumer's various financial needs. In 2023, AFC invited Marubeni and Premium Group as its new shareholders in order to enhance its business and finance products. In June 2024, these two companies successfully completed the joint acquisition of AFC's majority shares along with new capital injections.

This alliance brought together Marubeni's broad business experience and networks in the Philippines, Premium Group's extensive experience and expertise with consumer finance business, and AND Global's advanced data analysis and fintech solutions.

AFC launched etomo as the new brand of its OLP and personal loan products in July 2024.