South Korea's Dewha, a skincare brand known for promoting a minimalist approach to beauty, has launched its "10-Day Glow Challenge" to mark its fourth anniversary in the Philippine market.

Dewha builds its own community of 'skinimalists' who are eager to achieve a radiant glow in 10 days.

The campaign encourages participants to use the brand's key products to enhance their skin to win prizes. Ongoing until September 30, the initiative is designed for Dewha's community of "skinimalists" who are eager to achieve a radiant glow in 10 days.

Follow Dewha's social media accounts on Facebook (@dewhaskin), Instagram (@dewha.co) and TikTok (@dewha.skin) to join and sign up for the brand's VIP Rewards Program. The step-by-step challenge is available there.

Prizes include a five-day, four-night trip for two to South Korea, two roundtrip tickets to Taiwan, Thailand, Hong Kong, Boracay and Siargao, and a year's supply of premium rice. Additionally, all participants who follow the challenge mechanics will receive a P500 cashback as a token.