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Brand valuation: Marketing not just a cost but also an investment

By Inquirer - 4 months ago
  Gary de Ocampo currently represents Brand Finance, the world’s leading independent brand valuation consultancy, in the Philippines. He retired in April 2023 after serving as the president of Kantar Philippines and the managing director of its Insights Division for 15 years. In September 2024, he will begin his new role as president of Centre

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