A cooking demo may not be the first idea that comes to mind when one wants to showcase a new refrigerator but as chef Myke 'Tatung' Sarthou and host and content creator creator Joyce Pring-Triviño attest, a good dish made in the kitchen starts with fresh ingredients.

Consumer electronics brand TCL Philippines tapped the Sarthou and Pring-Triviño to talk about the brand's latest, innovation — the "Free Built-In Refrigerator."

Sarthou's Azadore Restaurant in Quezon City became the perfect venue for an intimate afternoon launch where TCL showcased the latest advancements in smart refrigeration technology.

Chef Myke 'Tatung' Sarthou finds the perfect refrigerator for his busy kitchen studio in TCL's 'Free Built-In Refrigerator' FACEBOOK PHOTO/ CHEFTATUNGOFFICIAL

The restaurant's casual and subdued atmosphere provided the perfect backdrop for the unveiling event, while a portion of its interior was turned into a kitchen setting.

Over their preparation of chopped salad with toasted nuts, chicken steak with mushroom fried rice, and mango jubilee dessert, Sarthou and Pring demonstrated the advanced features and practical applications of the new refrigerator

"I'm so impressed by the advanced cooling system, the convertible zone that I can adjust anytime I want to, and of course the spacious interior that allows me to organize my ingredients efficiently, making meal prep a breeze for my daily content," chef Sarthou testified, adding that the spacious interior allows for efficient ingredient organization.

Pring-Triviño, meanwhile, highlighted how the appliance has become an integral part of her family's routine, making healthy eating and kitchen organization more enjoyable and efficient.

Joyce Pring-Triviño — host, content creator and mom of two — loves organizing her fridge that houses her family's favorite snacks. INSTAGRAM PHOTO/JOYCEPRING

"Having the newest TCL Free Built-In Refrigerator has become a fun family activity. It's a great way for me to involve my boys in choosing healthy snacks and meals, and my husband loves organizing everything neatly," Pring-Triviño said.

"I love how the TCL Free Built-In Refrigerator highlights innovation meets space-saving design. It maximizes floor space by 21 percent compared to traditional models, yet boasts an impressive 521L capacity. Talk about a win-win," she added.

TCL Free Built-In Refrigerator marks the brand's debut in the cross-door category.

"It seamlessly blends cutting-edge technology with a sleek, modern design, transforming your kitchen into a space of effortless functionality. It isn't just an appliance — it's a major step forward for TCL, showcasing our unwavering commitment to enhancing everyday living with smart and stylish solutions," TCL Philippines Marketing Head Shae Yu said at the event."

On why its called a "Free Built-In Refrigerator," TCL Philippines Brand Manager Joseph Cernitchez explained that it's all about its adaptability to any kitchen.

"We call it the TCL Free Built-In Refrigerator because it fits perfectly into the majority of kitchens, making it ideal for any home. Whether you're moving into a new condo or house, it seamlessly integrates into the average Filipino kitchen.

During a live cooking demo, chef Sarthou and Pring-Triviño discuss their favorite features of the new refrigerator.

"The 'free built-in' design refers to its aesthetic appeal and ability to blend into any kitchen layout. Unlike other refrigerators that require 2 to 3 inches of extra space on the sides or top, this model fits snugly into the allocated space and even affords homeowners the flexibility to add cabinets around it if they wish to have a seamless, modular look," Cernitchez said.

Cernitchez finally noted that while the company — better known for its panel TVs — only started offering refrigerator in 2021, it has already witness a year-on-year growth of 192 percent from 2022 to 2023.

During a live cooking demo, chef Sarthou and Pring-Triviño discuss their favorite features of the new refrigerator.

"We're happy that TCL has become a trusted name in Filipino homes. We're the leader in panel TVs and a global TV powerhouse, but our focus goes beyond the screen. We believe in constant innovation to bring Filipino families the future of home living, today," Cernitchez concluded.

The TCL Free Built-In Refrigerator is now available at all TCL authorized dealers nationwide. Visit TCL Philippines's website at tcl.com/ph/en to learn more about the Free Built-In Refrigerator.