Popular multiplex chain PVR INOX has introduced dynamic ticket pricing, a strategy that adjusts ticket costs based on demand. This move has led to widespread criticism from customers who feel that it has negatively impacted their cinema experience. A company representative confirmed the implementation of dynamic pricing following a complaint from a customer on social […]

The post Dynamic Pricing Of Movie Tickets By PVR-Inox Is Wrong, Says Cinema Lovers appeared first on Trak.in - Indian Business of Tech, Mobile & Startups.