After a successful collaboration last year, Beautéderm founder Rhea Anicoche-Tan has once again teamed up with the prestigious national beauty pageant, Binibining Pilipinas.

Tan welcomed the Bb. Pilipinas 2024 candidates into her impressive seven-story Beautéderm Building in Angeles City, underscoring her commitment to guiding young Filipinas in entrepreneurship and self-care.

Present at this momentous event were several candidates, including Bb. Baguio, Bb. Quezon City, Bb. Bacolod City, Bb. Zamboanga City, Bb. Batangas City, and Bb. Negros Occidental, who had the opportunity to engage with Tan and learn from her extensive experience in the beauty and wellness industry.

"I hope this partnership will inspire and empower Filipinas across the country to feel confident and beautiful in their own skin, and whatever career path they choose to be in," Tan expressed passionately.

She added, "The Binibining Pilipinas organization has been helping women for so many years. I'm grateful for this partnership, celebrating talented, smart, and beautiful Filipinas. These young women may find inspiration and learnings from what I went through in my business journey. I am willing to share what I can and impart guidance."

Last May 22, key executives from the Bb. Pilipinas organization also visited the Beautéderm Headquarters to officially sign their partnership with Tan. This collaboration marks another significant chapter in supporting and uplifting Filipina women.

During the event, Tan made an exciting announcement: the winner of the Ms. Beautéderm title will receive P500,000 worth of Beautéderm products to kickstart their business, along with P150,000 in cash on coronation night.

"For the Ms. Beautéderm title, we want a proud Filipina who is aspirational, confident, and has a heart for others. We cannot wait to crown the Ms. Beautéderm on coronation," she enthused.

This partnership between Beautéderm and Binibining Pilipinas not only highlights the synergy between beauty and business but also emphasizes the importance of empowering women to achieve their dreams.

The 60th Binibining Pilipinas coronation night will happen on July 7 at the Araneta Coliseum, with Beautéderm proudly serving as the official skincare partner.