PURE Energy Holdings Corp. (PEHC) is looking at venturing into artificial intelligence-driven agricultural technology, specifically climate-controlled indoor farms.

"Agriculture is something that is close to the heart of our chairman CEO Dexter Tiu, having developed this since he was 6 years old from his grandmother, who had a passion for growing plants," Pure Energy President Eric Roxas said.

"This is one of the key reasons why Pure Energy is venturing into this sector," he added.

The renewable energy firm said it planned to source power from renewable energy subsidiaries NexGen Energy Corp. and Repower Energy Development Corp. to provide continuous power for the indoor farms.

It will also allow the company to operate equipment for the production of designer fruits and vegetables such as red-orange jackfruit, aromatic pandan coconuts, yuzu, Amalfi lemons and macadamia nuts.

PEHC said it would start constructing a pilot model by the third quarter of this year.

"The agricultural sector in the Philippines is one of the major components of the Philippine economy, but it continues to experience adverse impacts from various factors such as climate change," Roxas said.

"We plan on producing more designer fruit and vegetables, such as strawberries and dou miao (pea shoots), which we believe have a niche market and strong potential for revenue growth," he added.

At present, PEHC operates traditional farms in Tagaytay and Quezon.