(UPDATE) MALACAÑANG has issued a memorandum directing all government agencies to include the recital of the Bagong Pilipinas Hymn and Pledge during their weekly flag ceremonies.

Signed by Executive Secretary Lucas Bersamin on June 4, 2024, Memorandum Circular (MC) 52 was issued by the Palace "to further instill the principles of the Bagong Pilipinas brand of governance and leadership among Filipinos."

A copy of the circular was released on Sunday, June 9.

The order covers all national government agencies and instrumentalities, including government-owned or -controlled corporations (GOCCs) and educational institutions.

MC 52 also tasks the Presidential Communications Office (PCO) "to implement effective measures to communicate and disseminate the Bagong Pilipinas Hymn and Pledge to all government offices and the public."

"Bagong Pilipinas, which is characterized by a principled, accountable and dependable government, reinforced by unified institutions of society, is envisioned to empower Filipinos to support and participate in all government efforts in an all-inclusive plan towards deep and fundamental social and economic transformation in all sectors of society and government," it further read.

The Bagong Pilipinas campaign was rolled out in January, establishing it as the present administration's brand of governance and leadership.

Section 18 of Republic Act 8491, or the "Flag and Heraldic Code of the Philippines," directs all government offices, including local government units, to conduct a flag-raising ceremony every Monday morning and a flag-lowering ceremony every Friday afternoon.