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McDonald’s loses ‘Big Mac’ trademark battle in EU

By Inquirer - 6 months ago
LUXEMBOURG — McDonald’s has lost a legal battle against an Irish fast food chain after a top EU court ruled Wednesday that the global chain could not exclusively call its chicken burgers “Big Mac”. The long-running fight began in 2017 when Supermac of Ireland sought to have McDonald’s “Big Mac” trademark revoked in the European

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