PRU Life UK sustains its position as the leading life insurer in the Philippines, concluding the first quarter of 2024 with the highest New Business Annual Premium Equivalent (NBAPE), following its top ranking at the end of 2023.

The report from the Insurance Commission shows Pru Life UK garnered a total of P2.36 billion in NBAPE as of March 31, 2024. NBAPE serves as the universally accepted performance metric used to assess and compare sales performances of the life insurance industry in the Philippines.

By leveraging on a customer-centric approach and product innovation, together with the support of its over 37,000 digitally empowered agency force, Pru Life UK also leads in total premium income from variable life insurance products, amounting to over P11.1 billion as of March 31, 2024.

Solidifying its strong market position and growth potential in the insurance industry, Pru Life UK continues to diversify its innovative offerings with the launch of PRULove for Life, a limited-pay, whole-life participating plan, and PRULove Wealth, a single premium product offering 4 percent guaranteed annual cash payout, 100-percent cashback and up to 125 percent insurance coverage.