Spotted in cities across Nueva Ecija and Pampanga, Edna's Cakeland is a sweet spot, a place where the smell freshly baked bread and the sight of beautifully decorated cakes evoke a sense of warmth and nostalgia.

Edna’s Cakeland CEO Anna Gonzales (rightmost) opens the bakery’s newest branch together with her partner Justin Cuyugan and her parents and Edna’s Cakeland founders Edna and Herminio Gonzales (center). The family-owned bakery is well-loved for its wide array of cakes, breads and pastries.

With a rich history that spans 29 years, this family-owned bakery has the recipe to success – one that includes quality, tradition and a sprinkle of innovation.

Anna Gonzales, CEO and daughter of the founders Edna and Herminio Gonzales detailed how the business began in 1996.

"It started at the kitchen of our home, in Kapitan Pepe Subdivision, Cabanatuan City. It started as my mom's hobby when she was still a bank manager."

The transition from hobby to business wasn't without its challenges. "Before, it used to be just my mom and dad and an assistant for my mom. She had to bake until midnight at the start to provide all the orders and have freshly baked breads in the morning."

The family-owned bakery is well-loved for its wide array of cakes, breads, and pastries that are home-baked every day.

"Their dedication in their business was what made it last this long," she added.

Growing up surrounded by the sweet scents of a bakery left a lasting impression on Anna. As such, it comes as no surprise that Annafollowed in her mother's footsteps.

"I started managing a whole store four years ago. I remember her saying that you should be very hands-on in the business, wake up early, and be passionate about what you are doing. Be knowledgeable in all aspects of the business," she added.

The family-owned bakery is well-loved for its wide array of cakes, breads, and pastries that are home-baked every day.

When asked about the specialties of Edna's Cakeland, Anna share that their bestsellers are their wide array of cakes, breads, and pastries that are home-baked every day.

"I think that it's the passion for maintaining the home-baked goodness and quality of our products that keep us successful and also the continuous innovation of creating cakes and pastries."

With its growing popularity over the years, Edna's Cakeland caught the attention of the Queen of All Media Kris Aquino and had the brand featured in her show a few years ago.

"It was an amazing experience. To have to talk to and be interviewed by her was such an honor. To know that she loved everything that we made her try was a validation that Edna's Cakeland has created quality and delicious cakes and pastries."

Edna's Cakeland now boasts an impressive 10 branches across Nueva Ecija and Pampanga, with plans for further expansion.

Success is sweeter when shared and behind every successful person is often an equally supportive partner.

With this, Anna spoke fondly of her relationship with actor and media practitioner Justin Cuyugan, "We are doing great. He's a very kind and supportive partner. We support each other's endeavors."

Cuyugan's construction business expertise has been instrumental in building Edna's Cakeland stores in Pampanga. In fact, new branch was opened in SM Clark last May 4.

Edna's Cakeland is more than just a bakery. It is home to well-kept recipes, traditions, passions, familial love and a long-lasting legacy.