AIRASIA Philippines wants to attract more foreign tourists to Boracay via direct flights from Malaysia.

"Recognizing the challenges posed by congestion in Manila, AirAsia is exploring the possibility of opening direct flights to Boracay to offer guests a convenient and seamless travel journey to the island," AirAsia Philippines CEO Ricky Isla said.

"The profile of AirAsia travelers to Boracay consists of millennials and young professionals ages 30 to 39, followed by adults ages 50 and above who are seeking places to relax," he added.

Isla noted that most of the airline's passengers come from countries like the United States, China, the United Kingdom, South Korea, Japan, Germany and Canada.

"It's crucial for airlines to make travel easy and accessible for our guests so that there's more opportunity to attract foreign tourists," he added.

"AirAsia Philippines is enjoying a healthy load factor of 94 percent as of the current month. Eighty percent of this figure are domestic travelers while the remaining 20 percent consists of international guests."

AirAsia also sees the mounting of direct flights to Boracay as a way of helping decongest the Ninoy Aquino International Airport.