THE iconic Glico running man, officially called the Goal-in mark by Glico, has steadfastly illuminated the bank of Dotonbori Canal in Osaka for nearly nine decades.

Behind this renowned signage lies Glico, a Japanese food manufacturing powerhouse dedicated more than a hundred years to contributing to people's health through innovative and well-loved products.

On April 18, 2024, Glico celebrated its fifth anniversary in the Philippines.

Glico, whose corporate purpose is "Healthier Days, Wellbeing for Life," prepared a thrilling night for its business partners and associates in the Philippines, showcasing its hallmark innovations that have transformed snacking in the country.

The brand entered the Philippine market in 2019, introducing some of Japan's well-loved snacks, including Pocky.

Driven by its goal to share happiness, Pocky has been a partner of Filipino moms in giving kids a healthy yet enjoyable snacking experience.

Celebrity mom Camille Prats attested to this as she shared how Pocky has become a mainstay in their pantry. She has always struggled with her kids, who are always looking for sweet and flavorful snacks. Pocky has made it easy for her to satisfy their sweet tooth while ensuring she gives them healthy treats.

In line with its relentless commitment to embracing innovation, Glico will introduce the new Pocky Premium Crushed Fruits line, which is something to watch out for in May.

Besides its confectionery, Glico also brings to the Philippines the number one almond milk in Japan — Almond Koka.

Glico has succeeded in enriching the lives of Filipinos in the last five years; it is just the start.

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