THE Manila International Auto Show (MIAS), scheduled at the World Trade Center Metro Manila, Philippines from April 4 to April 7, is poised to host a convergence of automotive enthusiasts, brands and manufacturers from across the globe. This year's theme, "Bridging the future," underscores MIAS' pivotal role in connecting the present to the future and integrating classic automotive elements with innovation.

Abner Berdos has been recently appointed as the vice president of Omoda and Jaecoo’s Philippine subsidiary. CONTRIBUTED PHOTO

With 29 global brands confirmed to participate, all eyes are on Omoda and Jaecoo as they prepare to unveil their cutting-edge intelligent manufacturing and innovative products for the first time at MIAS.

Under the theme "Gearing toward new mobility," both brands will showcase emerging power technologies and futuristic modes of travel, embodying the ethos of global personalized brands.

The centerpiece of the Omoda and Jaecoo booth will be the intelligent sport utility vehicle (SUV) Omoda 5, the electric SUV Omoda E5, the high-end off-road SUV Jaecoo J7 and the luxury off-road SUV Jaecoo J8 — all making their debut at MIAS. With a focus on new mobility solutions, these models represent a fusion of advanced technology and sleek design.

As one of the fastest-growing personalized brands globally, Omoda and Jaecoo are positioned as the highlight of MIAS. Anticipation is high among both global consumers and local major dealer groups, who are eagerly awaiting the unveiling of these innovative brands.

Both Omoda and Jaecoo gear toward new mobility as they unveil cutting-edge intelligent manufacturing and innovative products at the Manila International Auto Show 2024. CONTRIBUTED PHOTO

Central to the success of Omoda and Jaecoo is their robust manufacturing strength. With a state-of-the-art super intelligent manufacturing base, eight major branches and five research and development centers worldwide, both brands ensure international competitiveness and market responsiveness.

Their pioneering use of the C2M (consumer to manufacturer) core-based OTD process prioritizes customer experience and establishes a new paradigm of large-scale, personalized customization. Operating at the forefront of Industry 4.0, this manufacturing base sets new standards for efficiency, sustainability and innovation.

Leveraging their manufacturing prowess and commitment to innovation, Omoda and Jaecoo are poised to make a significant impact on the Philippine market, promising consumers an unparalleled product experience and service quality.

In terms of after-sales service, Omoda and Jaecoo are introducing a comprehensive warranty policy, tailored to the Philippine market. This includes a 7-year or 200,000-kilometer warranty for internal combustion engine or ICE models and an 8-year or 200,000-kilometer warranty for battery electric vehicles or BEV models, covering batteries, motors and electric controls. Additionally, a robust parts support infrastructure and a partnership with DB Schenker ensure timely and efficient service for Filipino consumers.

The recent appointment of local industry veteran Abner Berdos as vice president of Omoda and Jaecoo's Philippine subsidiary underscores the brands' commitment to local operations. Combined with the elevation of Brand Manager Uzzi Asuncion, the brands are poised to showcase a formidable team in the Philippines, driving business development and brand awareness.

The Philippine automotive market — with sales exceeding 400,000 vehicles annually — presents a significant opportunity for Omoda and Jaecoo to expand their market share. With strong growth momentum, particularly in the post-pandemic era, the Philippines stands out as a key market for automotive innovation and advancement.

As MIAS approaches, industry insiders and consumers alike are eagerly anticipating the impact of Omoda and Jaecoo on the Philippine automotive landscape. With futuristic designs and commitment to sustainability, these brands are set to redefine the automotive industry in the Philippines and beyond.

As Omoda and Jaecoo deepen their roots in the Philippines, their vision for a greener, more intelligent automotive future will not only revolutionize the local market, but also set new benchmarks on the global stage. With innovation at their core, these brands are driving the industry toward a more sustainable and technologically advanced future.