MOTOR Image Pilipinas Inc. (MIP), the exclusive distributor of Subaru vehicles in the Philippines, is poised to strengthen its footprint in the south of Metro Manila with the much-anticipated inauguration of its latest branch: Motor Image Alabang.

Nestled within the vibrant landscape of Filinvest City Central Business District, the strategically positioned CTP Asean Tower will house this state-of-the-art facility. The primary aim is to offer patrons seamless access to the newest Subaru models and unparalleled after-sales services.

Cutting the ribbon for the opening of the new Subaru Alabang showroom are (from left) General Manager for Retail Group Ren Briones, Tan Chong International Ltd. Deputy Chairman and Managing Director Glenn Tan, and Motor Image Pilipinas Country Manager Karl Magsuci. CONTRIBUTED PHOTO

Glenn Tan, deputy chairman and managing director of Tan Chong International Ltd., expresses enthusiasm about this expansion, saying: "Subaru has long been intertwined with the Alabang community, fostering robust relationships with our valued patrons. As Motor Image Pilipinas, we're thrilled to elevate our dedication to the next echelon. The inauguration of Motor Image Alabang signifies our unwavering commitment to amplifying our brand's accessibility and prominence, catering to residents and professionals in the vicinity. Together, we're steadfast in delivering excellence, prioritizing quality, safety and customer confidence, ensuring a wider audience can embrace the Subaru journey."

Tan Chong International Ltd. Deputy Chairman and Managing Director Glenn Tan introduces the new Subaru Outback 2.4XT at the opening of the new Subaru showroom in Alabang. CONTRIBUTED PHOTO

The sprawling showroom sets a new standard, featuring an elegant display area capable of accommodating six vehicles. There, visitors will encounter the latest Subaru models, presented in a contemporary and inviting ambiance. Private transaction zones and a well-appointed lounge further enhance the customer experience, ensuring comfort and engagement throughout.

Beyond its aesthetic appeal, Motor Image Alabang will function as a convenient drop-off point for Subaru vehicles scheduled for maintenance at the nearby satellite workshop, streamlining the customer journey.

Complementing the impressive showroom, Motor Image Alabang boasts an extensive array of top-notch products, genuine parts and accessories. Manned by a team of seasoned professionals in both sales and after-sales services, this latest addition is committed to delivering unparalleled Subaru experiences to all patrons.

With the inauguration of Motor Image Alabang, MIP underscores its dedication to delivering excellence to its esteemed clientele in the Southern region. Targeting individuals with dynamic lifestyles and a penchant for outdoor pursuits, the branch serves as a testament to Subaru's steadfast position as a front-runner in the Philippine automotive landscape.

A special preview event has showcased the much-anticipated Subaru Outback 2.4XT Touring Eyesight to members of the media. The occasion has also marked the official debut of the Subaru Outback Turbo at the forthcoming 2024 Manila International Auto Show, doubling the celebration.

This latest addition of the Alabang showroom complements Subaru's existing network of branches in Metro Manila and authorized dealerships nationwide, which include the following:

Subaru Greenhills, Subaru Manila Bay, Subaru Global City and Subaru Cavite in Luzon; Subaru Cebu, Subaru Iloilo and Subaru Bacolod in Visayas; and Subaru Cagayan de Oro, Subaru Davao and Subaru GenSan in Mindanao.

Enthusiasts are invited to embark on the journey to Motor Image Subaru Alabang and immerse themselves in the complete Subaru experience that this new facility promises to deliver.

For further information on Subaru's comprehensive vehicle lineup, visit its official website at www.subaru.asia/ph and follow Subaru Philippines on Facebook at facebook.com/subaruasiaph/ to stay updated on upcoming promotions and events.