IN a dedicated effort to enhance customer experience, the Mactan-Cebu International Airport (MCIA) initiates its transformation into a silent airport, marking a pioneering move in the Philippines.

Embraced by top airports worldwide, this endeavor sets the stage for a truly world-class experience at MCIA.

Silent airports are characterized by their minimal or complete absence of announcements over loudspeakers. This transition is designed to mitigate noise pollution and foster a serene atmosphere for travelers.

Rather than verbal announcements, silent airports frequently utilize visual displays, electronic signage and mobile notifications to communicate essential information such as boarding times, gate adjustments and security notices.

Singapore Changi Airport and Amsterdam Airport Schiphol are leading examples of worldwide airports that have successfully implemented silent airport practices.

While MCIA is currently in the initial phases of its transition toward becoming a silent airport, it is gradually reducing repetitive announcements while prioritizing essential ones.

Passengers can anticipate a smooth transition period until they become accustomed to a system where all announcements are eliminated entirely.

Athanasios Titonis, chief executive officer of MCIA, foresees that the transition will make the travel experience to and from MCIA more enjoyable, establishing it as the premier gateway to tourism in the Philippines.

Ricia Montejo, head of customer experience at MCIA, emphasizes that the airport management's choice to transition into a silent airport stems from actively listening to passenger feedback and identifying pain points.