AMID the hustle of the Philippine economic landscape, the Information Technology Business Process Management (IT-BPM) industry is undergoing a radical shift, fueled by generative artificial intelligence (GenAI).

The Information Technology and Business Process Association of the Philippines ensures that the Philippine workforce is future-ready and armed to excel in industry demands through executive training, technical skill development and certifications. CONTRIBUTED PHOTO

Led by the Information Technology and Business Process Association of the Philippines (Ibpap), the IT-BPM sector challenges norms and finds the delicate balance between innovation and tradition in the middle of the AI revolution.

In the era of digitalization, the professional landscape is not just evolving; it is celebrating the Filipino workforce. White-collar roles are gearing up for an exciting era of innovation, while blue-collar heroes are adapting to support machine-led tasks.

The augmented workforce, where AI collaborates with skilled professionals, boosts productivity and business value. In the Philippine IT-BPM sector, GenAI is not just a supporting act; it is the headline, enhancing employee experiences and elevating service quality to new heights.

Analytics, cloud services, platform products and advanced technologies are not just buzzwords. They are reshaping the country's talent profile and propelling growth in the Philippine IT-BPM industry.

Delving into AI applications, mastering data handling and sharpening emotional intelligence and creativity skills are becoming the norm.

Ibpap recognizes the urgency and has spearheaded an upskilling uprising: executive training, technical courses and practical GenAI applications.

In collaboration with research powerhouse Everest Group, Ibpap is refreshing the industry road map and introducing an ambitious version for 2028. With a determined focus on upskilling and reskilling, Ibpap charges forward to achieve ambitious targets for job creation and revenue by 2025.