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Weaponizing 'joy': Kamala Harris tries to beat Donald Trump at his own game

By Economic Times - 3 months ago
Kamala Harris, the US presidential hopeful, is focusing on evoking emotion rather than explaining policy to counter Donald Trump. Her campaign theme of 'joy' has resonated with voters, pulling her neck-and-neck with Trump in key battleground states. Experts suggest this emotional appeal is a strategic shift from Biden's fear-based messaging, aiming to alleviate voter exhaustion and differentiate herself from Biden.

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