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Assam based tea planters get into value chain of tea business

By Economic Times - 4 months ago
Rujani Tea, the online brand of Aideobarie Tea Estate in Jorhat, is making waves in the tea industry with new CTC variants and a focus on sustainability. The company, founded in 1897, has expanded globally to Australia, Sweden, the USA, and more. Director Raj Barooah highlights the challenges faced by the tea industry but emphasizes the company's innovative approach. Assam and West Bengal are experiencing a decline in tea production due to weather conditions, raising concerns for the future of the industry.

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